This GetResponse review highlights why we're avid fans of the only subscription service that gives a webinar option as part of its package.
Before we dive into this GetResponse review, we need to make a disclaimer: our heart lies with Aweber. But only just. We highlight our experience of using the email marketing platform and take a look at the template designs, usability, analytics and pricing.
GetResponse is probably the cheapest email marketing platform if you're a basic user of email marketing. If you're a bigger player and need a more complex solution, the pricing is better elsewhere.
- Responsive designed templates
- A/B testing is an option for Max and Pro
- Analytics reporting for the Max and Pro
- Limited range of landing pages
- User dashboard is a bit clunky
- Expensive for users with large subscriber list
Table Of Contents
Designs and templates from GetResponse
The design and templates are all responsive which is great. Other email marketing software have been a little behind GetResponse when it comes to mobile and responsiveness, so we commend them for that.
This fairly recent upgrade is a step up from the previous templates that looked a little 1990s and not particularly appealing.
To continue on the theme, the landing pages still look a little tired and outdated. We haven't used GetResponse for a few months now, but our partner site owners tell us that there has been some improvement on the landing page designs.
You can edit the designs somewhat, so it's time for you to sharpen your design skills.
Usability of GetResponse
The user interface is easy to use with a modern and sleek dashboard.
GetResponse have created some useful video tutorials to get their clients up to speed with some aspects of the platform such as email automation or auto responders. This is a really good aspect of GetResponse and allows specific emails to be sent to the subscriber over a prescribed period of time. We really like the auto responder offered by Aweber and this one is just as good.
GetResponse do a good job of providing tutorials of how to use the dashboard and this video describes the automation aspect:
Explaining GetResponse Marketing Automation
How good is the analytics offered by GetResponse?
While the basic 'Email' option doesn't have analytics as an option, if you're signed up to any other pricing structure, the email analytics functionality is really good:
- Track and analyse open rates
- Check how many messages bounced
- See the click through rates (CTR)
These are just a few of the many options available in the analytics section and you have the option to integrate Google analytics as part of your reporting. A key feature which we think is interesting is the 'one click segmentation' option. Using it is as follows: If during an email campaign a subscriber opened the email but didn't interact with it, then you can send out a separate email out to these subscribers with a redesigned template to tempt them into interacting.
Personally speaking, I don't necessarily think this is a good thing unless you know what you're really doing i.e. you don't want to annoy your reader with too many emails.
Other than the above, you can also set goals for each campaign and use metrics from split testing your campaigns to determine the most refined email marketing strategies.
Aweber and MailChimp also offer split testing options, but they're limited in features compared to GetResponse.
The pricing options are much more simpler now than they were in the past. Four options are available:
- Email / List size of 1,000 subscribers – $15 per month
- Pro / List list of 5,000 subscribers – $49 per month
- Max / List size of 10,000 subscribers – $165 per month
- Enterprise / List size of 100,000 subscribers – $799 per month
All packages offer unlimited email send outs to your list.
Each step is a pretty big jump in subscribers, so it doesn't offer full flexibility like Aweber or MailChimp for example, but the pricing structure is clearer to understand.
As for the packages, the 'Email' package is quite basic with limited third party integration, basic landing pages and no tracking. If you are looking for a step above the basic elements of email marketing, then the 'Pro' option is probably the one to go for.
GetResponse webinars option
A good reason to opt for either the Pro or Max package is the option to conduct webinars (if that's an area that you can benefit from). If you're in any aspect of online education to your client base, then this is a really good add-on that you can get beyond the basic Email package.
Compared to stand alone webinar solutions like GotoWebinar or ClickWebinar that have pricing at $89 and $79 for up to 100 attendees, you can pay $49 a month for the 'Pro' solution and have up to 100 attendees as part of the full package. As a result, we think this is a no brainer. If we weren't using Aweber, we'd happily switch purely for this webinar capablity alone.
But truth be told, we don't know enough about the webinar capability compared to the stand alone software. So we'd be keen for readers to leave a comment if they've used the webinar function. If we get enough feedback, we'd be more than happy to do a GetResponse webinar review.
GetResponse review summary
It's a great entry into email marketing for newbie users, so if you're needing basic functions, it's very cost effective. But for those that need a more complex solution, there are just as good (if not better) solutions out there that offer a bit more flexibility.
There's no harm in giving it a go for 30 days and seeing where you get with it. You don't even need to enter any card details to begin with, so we say give it a try!